more recent work, getting ready for metro
i was mindfucked earlier today when i realized something that’s been happening for the last 10+ or so years. and that something is the fact that social media sites that where designed to bring people on the internet together in real life to do real world things, have effectively killed the event promotion industry, and in due time nightlife in general.
in the early days (the latter part of the 20th century) promotion was done in a face to face manner cause well there was no other way the internet was still in early stages of its development and not everyone had it their house, let alone on there phone, computer, tablet, ipod, e-reader, and pretty much any other device that can take an electrical current. Everything had to be printed and you had to somehow get said printed flyers to the people u needed to read them, so where did you go, to the streets cause back then people still went places when there was nothing to do. they would hang out with other people who had nothing to do and suddenly there was,… now you may want to sit down for this “something to do”, an insane concept i know but it worked. even the nerdiest of nerds could be found larping in the park, and events where packed to the brim because the only way to find out about new music was to go out and find it. those flyers were a treasure map to what could be the next musical gold mine. its how u met friends, there was no cyber drama cause it was all in person, you talked shit, the person was usually across the room and it was fought out and done there and then, no one was able to hide behind miles of cable and fiber optic wire and because of this there was aloooooooot less bullshit,… but then,… the machines came…
it all started way back in the way back in the first years of this century with the advent of myspace a seemingly harmless profile site where people where able to build elaborate profiles that were personal websites with endless graphics, share there interests and connected with like minded individuals across the country, and soon after the world. not long after that music pages where born allowing bands and other musical artists to get their music out to people who would otherwise never have heard of them allowing them to build fan bases across the globe. but this was also a double edged sword because you where only as good as the recording you could afford to get on there. killing it for local live music, instead of going out to find new music people started turning to myspace music which actually had the power to make or break you, for the electronic and nightclub industry it was actually fantastic in the early days, i remember back in 2004 when i could post a bulletin on there and end up getting nearly 300 people at a club in a matter of hours via reposts. the problem was people got lazy, and instead of using it to suppliment their street promotions, they replaced it with online promotions entirely turining it into a storm that flys by too fast for anyone to care. and like anything it got too big for its britches, the population grew too huge, the spambots invaded and everyone in the entire universe having the attention span of chipmunks jumped off to facebook
i remember the day i broke down and made a facebook account, after 5 years on myspace changing out to a new social networking site was honestly kinda scary especially when it magically pulled up a bajillion people that it magically knew i know no matter how obscure down to people i remotely remember passing in the hall once or twice in highschool after logging in and being disgusted at the over all look of everything and complete lack of customization, all i could think of was the novel 1984 and the great value everything generic brand at walmart, but i pressed on in hopes of reaching people that didnt suck to throw down and party with and for a while there minimalistic event pages kinda worked,..pretty,…ok,…ish you really couldnt do too much graphically as far as fliers cause the only representation of it is about half the size of a business card depending on your screen, and about everything else is plain text no html. as a graphic designer it was a bit of a kick to the junk, in a way throwing a once powerful art form that moved millions to the wayside, but for all intents and purposes it worked,…. for a while but recently more and more restrictions are being placed on promotional and event pages making it harder and harder for an industry that has already been 1. been crushed by an ever downward spiraling economy that just doesnt want to go out anymore and 2. been painted into a corner by its own mal practices, misteaks have been made and some hardcore ass promoters still do it oldschool covering all the bases, but when i send out 5 friend requests yes,.. only 5 to people who i actually know, from a new account and get shut down from adding people for 2 days,…. now we have a problem, when someone uses some quick java script to invite everyone on my list to an event that already has thousands rsvp’d instead of going through and clicking everyone indiviually and the entire event page gets taken down because of it and the only customer service answer i get back is sorry your fucked its automated, thats not acceptable, it leaves us with nowhere to turn cause in some cases companies are down to a skeleton crew, cash is tight to begin with, its increasingly difficuly to find people willing to get off there ass and promote, even when offering straight up cash…… we need something to keep things going
so here is my request, we need to form a nightclub alliance everyone has to come together and find a place that caters to what were doing like Resident Advisor, Plurlife or Dont Stay In and get our crowd functional on it, build an app that eeps a database of whats going on and can pinpoint your area via gps, i dont care what it is, just make it happen cause as technology grows the old ways will be lost more and more
dont let what was once this
turn into this
what lies in the space between the nucleus of an atom and its electrons?
Hire great people and give them freedom to be awesome.
- Andrew Mason